Privacy Policy

1. Who we are and how to reach us

AK Marketing Consulting Ltd, trading as AK Enterprises, is the data controller for personal data collected through the Website and the Services. United States sales and support activities are managed by Christopher Strobach (Director of Sales, Wisconsin, USA) on our behalf. Privacy questions and requests: office@akmarketing.agency, or by post to 29 Highland Drive, Bushey, Hertfordshire, WD23 4HH, United Kingdom.

2. Personal data we collect

• •Website and enquiry data: name, email, phone number, business name, and details you submit through forms, the free-audit booking flow, or the Aria chat assistant.
• •Booking data: name, email, phone, company, calendar selections, and notes provided through our scheduling tool (Calendly).
• •Communications data: the content of emails, chat messages, and call notes when you contact us or respond to our outreach.
• •Technical data: IP address, browser type, device type, pages visited, and referring pages, collected through cookies and similar technologies.
• •Lead and prospect data: business contact details of company representatives sourced from publicly available business directories and used for business-to-business outreach.
• •Client account data: credentials and access configurations for systems we operate on your behalf.

3. How we use your data and our legal bases (UK GDPR)

We use personal data to: respond to enquiries and provide the Services (performance of a contract or steps at your request prior to a contract); send marketing and follow-up communications (consent, or legitimate interests for existing business-to-business relationships); assess and manage prospective business (legitimate interests); keep records and comply with legal obligations (legal obligation); protect our systems and detect misuse (legitimate interests). We do not carry out automated decision-making with legal or similarly significant effects about you; AI tools such as Aria produce estimates and guidance only, with human review available on request.

4. Marketing communications (UK PECR and US CAN-SPAM / TCPA)

We send marketing messages only where permitted. For UK and EU contacts, business-to-business email marketing relies on legitimate interests and is only sent to corporate email addresses with an unsubscribe option. For US contacts, we comply with the CAN-SPAM Act: all commercial email includes our physical postal address and a functioning unsubscribe mechanism, honored within 10 business days. Where we send SMS, we only do so with prior express consent (including consent required by the US Telephone Consumer Protection Act and similar rules); you may opt out at any time by replying STOP. You can withdraw consent or unsubscribe at any time via office@akmarketing.agency or the unsubscribe link in any message.

5. Cookies and similar technologies

The Website uses cookies and similar technologies for essential operation, and, where consented, for analytics. You can control or delete cookies through your browser settings. Where required (for example in the UK and EU for non-essential cookies), analytics cookies are only set after you consent.

6. Sharing and processors

We share personal data only with service providers who process it on our instructions: website hosting, scheduling (Calendly), email and file services (Google Workspace), our application platform (Base44), email and SMS delivery providers, and accounting tools. Each processor is bound by contractual data-protection terms. We do not sell or rent your personal data, and we do not share it for third-party advertising. We may disclose data where required by law or to protect our legal rights.

7. International transfers

As a UK company serving clients in the UK, USA, and EU, personal data may be transferred to the United States (including our US sales operations) and to providers in other countries. Transfers outside the UK are made using the UK International Data Transfer Agreement or Addendum, UK adequacy regulations, or the applicable standard contractual clauses, with supplementary measures where needed.

8. Retention

Enquiry and chat data is kept for up to 24 months from last activity. Booking and communications data is kept for the duration of the relationship plus 6 years, where needed for contract and legal claims. Marketing consent records are kept until withdrawal plus a short evidence period. Technical logs are kept up to 12 months. We delete or anonymize data earlier where no longer needed, unless law requires longer retention.

9. Your rights (UK GDPR)

Wherever you are, you may ask to access, correct, delete, restrict, or object to the processing of your personal data, request portability of data provided to us, and withdraw consent at any time. To exercise any right, email office@akmarketing.agency. UK and EU residents may also lodge a complaint with their supervisory authority; in the UK this is the Information Commissioner's Office (ico.org.uk).

10. Your US privacy rights

11. Security

We use administrative, technical, and physical safeguards including access controls, encryption in transit, and least-privilege access to our platforms. No method of transmission is 100% secure, but we review our safeguards regularly. In the event of a personal data breach likely to result in risk to individuals, we will notify the ICO and affected individuals as required by UK GDPR and applicable US state breach-notification laws.

12. Changes to this privacy policy

We may update this policy to reflect changes in our practices or the law. The current version is always published on the Website with its effective date, and material changes affecting clients will be notified by email.

13. Contact